Angel Fans, an Affinity

Aerosmith’s angel fans have followed the group since its Sunapee days-spreading the word about the band, attending every show they could, and hounding record stores until they stocked Aerosmith records. In return, they got bragging rights and accumulated an interesting scrapbook of great stories. To this day, they take pride in the success of their band. Many of them talk in chat rooms about the concerts they attend and tattoo Aerosmith logos on their bodies.

An Affinity for Angel Fans The loyalty showered on Aerosmith is due in part to its understanding its fans in a way that CRM programs can’t duplicate and perhaps only corporate culture can. From the time they united, Aerosmith’s members well represented the collective voice of the kids of their generation, which made them different from most of the rock groups around during their early years and fostered a better connection to the wants of the market. They had an inherent marketing orientation and affinity for their angel fans.

Aerosmith’s members always dressed in funky clothes they found in little boutiques: hippie garb with an attitude-a little granola, a lot of cool. They all wore their hair too long; Tyler painted his nails; Perry dyed a blonde streak in his black mane. The group created a look that was difficult for others to emulate, let alone carry off without setting off a tidal wave of snickering. While they were different enough to get noticed, they were so representative of their audience that it made adoption of the band into their fans’ lives easy. The kids got it-and at a certain level, they were Aerosmith, and Aerosmith was them.