Branding Strategies

These strategies, employed by the most successful rock and roll bands in music history, can boost a brand’s acceptance, sales, and relevance in the market and achieve the ultimate goal of every significant brand-adoption by a culture, the focus of Chapter 2. In the words of Steven Tyler, Aerosmith’s flamboyant front man, the goal of his band is “to kick ass and leave a footprint”-to have a long lasting effect on people’s emotions, experiences, and lives.

Rock and roll has done just that. It has become the global tongue- the common language now spoken throughout the world. As time goes on and rock and roll grows even deeper roots in society, it is beginning to write history, portraying in song what is happening in the world and also affecting history with its global reach. In fact, the adoption of rock and roll by modern culture is worth studying in and of itself, along with the acceptance of specific bands.

It is our hope that you will read this article and be fascinated by the music, the stars, and their stories. But our goal is to be more than a fun read about the fascinating sounds and strategies of the music industry. By the time you have finished reading this article, you should gain a sound understanding of how to implement branding strategies to achieve the position in consumers’ minds that will lead to customer loyalty and market dominance. Brands That Rock looks at the concepts and principles that show firms how to build, maintain, and reinvigorate brands, ultimately helping their organizations survive, thrive, and rock on for many decades.

Creating Cul turally