Creating a Kick Ass Experience Just as it would be wrong to describe Southwest as just another brand of airline, it would be wrong to call the KISS product just another rock and roll brand. Admittedly, KISS never set out to be the best musicians the world has ever known. Nor did it set out to change the world with deep social messages and complex lyrics. KISS did set out, however, to give people the best damn show they’d ever seen. And it did set out to change the standard for concerts-focusing on the entire entertainment value of the event the band commandeered each night. The band also set out to connect with fans and make gobs of money along the way.
Band members would make a connection to audiences from the stage, giving the fans something to talk about for weeks and remember for years. Unlike other bands before them, KISS brought fireworks to the stage, along with fire breathing tricks, simulated blood, and unleashed craziness-tactics that focused more attention on the musicians and the overall concert experience rather than the music itself. Simmons explains in the VH1 interview, “I started spitting fire during [the song]
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