Passion Play, ” Passion

Firms with a passion for returning cost savings to consumers as lower prices master the financial magic of making a little on a lot.

Though most of Wal Mart’s fans may not give much thought to the complexities of inventory turns and expense control, they connect emotionally with low prices and friendly service. Like rock and roll, they just know they like it-and they evangelize others to “attend the concert.” Energy and passion play the greatest role, perhaps, in personal branding. If you had to describe the brand called You, what would you say? How would other people describe you? Do you project energy and passion, or do you suck it out of others? Whether you explore these questions for personal or professional reasons, your brand affects whether people want to spend time with you or work with you. Ask yourself, who would you rather hang around-someone who mopes all day, feels sorry for themselves, is lethargic and just generally negative, or someone who smiles, gives off positive energy, and seems to enjoy life? Though the answer seems obvious, it’s surprising how many people choose to settle for a personal brand that focuses on the former characteristics rather than the latter.

During the rehearsal of the 2003 Rock and Roll Hall of Fame induction ceremonies, crew, staff, and musicians alike gathered to go over lines and practice their sets. After reading through the script of the speech Steven Tyler would give that night as he inducted AC/DC into the hall of fame, he didn’t leave the room like most performers.

He moved off stage and into the audience area to watch the Police rehearse. Moving to different seats during the 30 minute session and occasionally singing along with Sting, Tyler watched intently as if he were making mental notes. Perhaps he was; or perhaps he was just enjoying the scene. Either way, his passion and commitment to his art was apparent. When asked later why he still does what he does, what keeps him going, he simply replied, “Passion, man, it’s all about passion.” He pointed to his left wrist and proudly showed a diamond bracelet that spelled the word passion.