The psychological theory of generalization and discrimination also applies to the success of the Rolling Stones’ string of recordbreaking concert tours. Though he knows that a majority of the fans come to hear a retrospective of Rolling Stones’ classic hits, Jagger is dedicated to updating the concerts, not just to make them new, exciting, and relevant to fans, but to reflect changes in society and in fans’ expectation levels. This prompted the Stones to perform the first live rock and roll concert on the Internet back in 1994.
Ray Gmeiner explains, “Jagger interjected his own personal interest in the high tech side of things into their 1997
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