S Relate to the desires and lifestyles of baby boomers. Bruce Springsteen relates to sentiments representing the boomer generation, including his most recent hit, “The Rising.” He touched an affected by these trends.

Maintenance and Parts ” might become the official motto of today’s baby boomers.

sell eyeglasses, hearing aids, and prescriptions-are knees, hips, and hair far behind? In a focus group about shopping, one confrom the Depression did is out, and so is buying things to fill want more than what they already have and bad news for those who just sell stuff they hope consumers will add to the stuff they already own.

As people increase the number of years they crafts, cooking, and foreign language or arts courses to keep and JoAnn’s and also community colleges, the University of education.

/ Box 8. What Will Baby Boomers Buy in the Next 10 Years? Changing lifestyles and purchasing power of today’s baby boomers will change their buying behavior and wants. Strategic planning of manufacturers, retailers, and service providers will be The old adage, “If I’d known I was going to live so long, I’d have taken better care of myself, Consumers want to take care of their, skin, joints, bones, and body parts, looking beyond doctors to retailers and manufacturers for help on how to do it. Sears and Wal Mart already Crowded Closets sumer said nothing comes into the house unless something goes out. Hoarding unnecessary junk like our grandparents up an empty house like the 25 to 34 year olds of the past.

That’s good news for marketers who sell stuff that people Creative Arts have as empty nesters, they will likely look to activities such as them fulfilled. It’s good news for retailers such as Michael’s Phoenix, executive MBA programs, and schools offering adult Style over Fashion Young consumers need the safety in numbers of fashion apparel. Muppies (mature urban professionals) / having overcome the need to look like their peers and don the latest fashion craze. Consumers will be loyal to the brands and clothing they can count on.

Like casino gambling or betting on the horses, speculating in the market can be exciting or even rewarding (if you happen to get lucky).

But it’s the worst imaginable way to build your wealth. That’s because Wall Street, like Las Vegas or the racetrack, has calibrated the odds so that the house always prevails, in the end, against everyone who tries to beat the house at its own speculative game.

On the other hand, investing is a unique kind of casino-one where you cannot lose in the end, so long as you play only by the rules that put the odds squarely in your favor. People who invest make money for themselves; people who speculate make money for their brokers. And that, in turn, is why Wall Street perennially downplays the durable virtues of investing and hypes the gaudy appeal of speculation.

UNSAFE AT HIGH SPEED Confusing speculation with investment, Graham warns, is always a mistake. In the 1990s, that confusion led to mass destruction. Almost everyone, it seems, ran out of patience at once, and America became the Speculation Nation, populated with traders who went shooting from stock to stock like grasshoppers whizzing around in an August hay field.

People began believing that the test of an investment technique was simply whether it “worked.” If they beat the market over any 36 Commentary on Chapter