Before graduating, she led the fundraising campaign for a class gift, which normally raised a few thousand dollars-her class raised over $120,000.

Not surprisingly, she quickly rose in the ranks at Kraft, where today she is known for her nearly boundless energy and passion, constant contact with associates at every level throughout the company, and focus on maintaining Kraft’s dominant brand positioning.

People who work with Betsy report that she is still a teacher, showing why as well as how brands connect with customers so well that they become fans. Holden personifies the values of the corporation and the energy and passion of its brands with the same intensity as Jagger represents the Stones.

Kraft’s overall branding strategy reads like a summary of the rockand roll lessons highlighted in this article. Among them: Provide consistent products of the highest quality that delight current fans, gradually change the product to remain relevant to changing lifestyles and cultures, and package products with a personality that connects with existing fans and attracts new ones. Whether for Kraft or Madonna or the Rolling Stones, it’s a sound strategy that wins fans and influences profits.

Strategies for Getting into the Branding Hall of Fame The greatest rock and roll bands of our time have been inducted into the Rock and Roll Hall of Fame, a contemporary masterpiece that rises above the shore of Lake Erie in downtown Cleveland. A trip to the museum is a must for music lovers-it ignites imagination, overwhelms the senses, stimulates creativity, and fills visitors with a sense of awe. The bands featured there are brands that are larger than life, representing the talent, ambition, guts, and marketing savvy that stardom requires. These bands’ sagas teach what it takes for brands to become cultural icons. They also teach what it takes, at a personal level, to succeed in fulfilling dreams.