The Largest Fleet, the Largest Private Employer

The most striking similarity between KISS and Wal Mart, however, is their segmentation to mass market growth strategy-bringing new, exciting, emotional experiences to rural and small town North America and building on that structure to conquer cities around the world. It is one of the most important foundational strategies WalMart used to confront and beat larger, established competitors at the game of global retail dominance.

Giant among Us Wal Mart is the most successful brand in the world today, getting its start just one year before Gene Simmons watched the Beatles on the Ed Sullivan show that fateful night in 1964. Consider these staggering facts: S Approximately 1.3 million people work for Wal Mart, which equates to 1 in 123 Americans and 1 in 20 retail employees.

S It is the largest private employer in the world, with roughly twice the number of employees of the U.S. Postal Service.

S With sales already over a quarter trillion dollars, analysts project it will be a trillion dollar company within a decade.

S Wal Mart operates 4,300 stores in nine countries and averages 100 million customers per week.

S Wal Mart’s computer network, an important part of its productivity, profitability, and overall success, rivals that of the Pentagon.

S Two of its private label brands-Old Roy dog food and Equate vitamins-are the top selling U.S. brands in their categories.

S Wal Mart boasts the largest fleet of corporate airplanes, the largest training program of any corporation, the biggest and most sophisticated logistics and global supply chain in the world, the largest data warehouse of any corporation, and the largest fleet of trucks of any retailer.